Privacy Policy

Effective Date: August 19, 2026

Ironquad, also known as Blinds Crafter (“Blinds Crafter,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains the types of information we collect, how we collect and use that information, how we use advertising and analytics technologies, when information may be disclosed to service providers and advertising platforms, and the choices and rights that may be available to you.

This Privacy Policy applies to information collected through https://blindscrafter.com, our consultation and lead forms, our communications with customers and prospective customers, and our related services.

1. Information We Collect

Information You Provide to Us

When you request a consultation, contact us, request a quote, purchase products or services, or otherwise interact with Blinds Crafter, we may collect information including:

• Full name
• Email address
• Phone number
• Street or service address
• Preferred Blinds Crafter location or service location
• Number of windows or other project information
• Consultation details
• Appointment information
• Estimates and quotes
• Order and transaction information
• Purchase or conversion status
• Purchase or transaction value
• Communications you have with us
• Any other information you voluntarily provide

Information Collected Automatically

When you visit our website or interact with our advertisements, we and service providers acting on our behalf may automatically collect technical, advertising, attribution, and usage information.

This information may include:

• IP address
• Browser type
• Device type
• Operating system and technical device information
• Pages viewed and website activity
• Dates and times of visits
• Referring websites or URLs
• Advertising source
• UTM parameters
• Advertising campaign, ad set, or advertisement identifiers
• Advertising click identifiers
• First-touch and last-touch attribution information
• Information indicating whether you interacted with or arrived through one of our advertisements
• Cookies, local storage identifiers, pixels, tags, and similar online identifiers
• Lead, conversion, and purchase events

Some of this information may constitute personal information or personal data under applicable privacy laws.

2. Advertising Tracking and Attribution

We use advertising, analytics, and attribution technologies to understand how people discover Blinds Crafter, evaluate the effectiveness of our advertising campaigns, and improve our marketing.

These technologies may begin collecting technical and advertising attribution information when you visit our website, including before you submit a consultation form or otherwise identify yourself to us.

For example, if you click one of our advertisements, our systems or service providers may record information about that advertising interaction, including the advertising source, campaign information, UTM parameters, click identifiers, IP address, device information, and subsequent website activity.

If you later provide information to us through a form, telephone call, purchase, consultation, or other interaction, we or our service providers may associate the information you provide — such as your name, email address, or phone number — with previous or subsequent website visits and advertising interactions.

This allows us to understand information such as:

• Which advertisement or marketing source initially introduced you to Blinds Crafter;
• Which advertisement or interaction occurred before you submitted a consultation request;
• Which leads resulted in consultations or sales;
• Which advertising campaigns generated purchases;
• The value associated with conversions or purchases; and
• The overall effectiveness of our advertising.

3. HYROS Advertising Attribution

We use HYROS, an advertising tracking, analytics, and attribution service.

HYROS may process information on our behalf relating to visitors, leads, and customers in order to help us understand the customer journey and measure advertising performance.

Information processed through HYROS may include:

• IP address and technical device information;
• Website visits and interactions;
• Referring sources;
• UTM parameters and advertising click information;
• First-touch, last-touch, and other attribution information;
• Contact information provided to us, such as name, email address, or phone number;
• Lead and consultation events;
• Sales and purchase events;
• Transaction or purchase values; and
• Other information used to measure advertising performance and customer attribution.

When a visitor later submits identifying information to us, HYROS and our systems may associate that information with prior website visits or advertising interactions in order to attribute that lead or sale to the appropriate advertising source.

HYROS may use cookies, local storage, pixels, JavaScript tags, and similar technologies as part of providing its services.

We use HYROS for purposes including advertising attribution, conversion measurement, marketing analytics, campaign optimization, and determining which advertising campaigns generate leads and customers.

HYROS processes information subject to its contractual obligations with us and its applicable privacy and data protection terms.

4. Cookies, Pixels, Local Storage, and Similar Technologies

We and our service providers may use:

• Cookies
• Tracking pixels
• Web beacons
• JavaScript tags
• Local storage
• Advertising identifiers
• Server-side tracking
• Application programming interfaces (“APIs”)
• Similar tracking technologies

These technologies may be used to recognize a browser or device, maintain attribution information, understand website activity, associate advertising interactions with later conversions, measure campaign effectiveness, prevent fraud, and improve our services and advertising.

Some tracking may occur before you submit a form or directly identify yourself to us.

If you subsequently provide personal information, information collected through these technologies may be associated with the information you provide as described in this Privacy Policy.

You may be able to control or delete certain cookies or local storage through your browser or device settings. Disabling certain technologies may affect website functionality or our ability to accurately measure advertising attribution.

Where applicable law requires us to recognize a qualifying privacy preference or opt-out mechanism, we will process such signals as required by applicable law.

5. How We Use Your Information

We may use personal information for purposes including:

Providing Our Services

To respond to inquiries, schedule consultations, prepare estimates and quotes, provide products and services, coordinate installations, process orders, and communicate with customers.

Customer Support

To respond to questions, concerns, requests, warranty matters, and other customer-service issues.

Communications

To communicate about consultations, appointments, estimates, orders, deliveries, installations, and other matters relating to our services.

Marketing

To provide marketing or promotional communications where permitted by applicable law and according to the choices or consent you have provided.

Advertising Attribution and Analytics

To determine how visitors and customers discovered Blinds Crafter, measure advertising effectiveness, connect leads and sales with advertising campaigns, analyze campaign performance, and understand the customer journey.

Advertising Optimization

To provide conversion information to advertising and marketing systems so that we can measure and improve our advertising.

This may include information indicating:

• That a lead was generated;
• That a consultation was requested;
• That a customer made a purchase;
• The value associated with a purchase or conversion; and
• Other information used to measure and optimize advertising performance.

Business Analytics

To understand the performance of our business, advertising, products, locations, and services.

Security and Fraud Prevention

To protect our website, systems, customers, employees, and business from fraud, misuse, unauthorized access, or other security threats.

Legal and Compliance Purposes

To comply with applicable laws, legal obligations, regulatory requirements, subpoenas, court orders, and other lawful requests and to establish, exercise, or defend legal claims.

6. Meta, Advertising Platforms, and Conversion Data

We advertise through platforms including Meta, which operates Facebook and Instagram, and we may use other advertising platforms from time to time.

We may receive advertising and campaign information from these platforms when someone interacts with our advertisements.

We may also provide advertising platforms with conversion-related information directly or through service providers such as HYROS.

Depending on our advertising configuration, this information may include online identifiers, advertising identifiers, lead or conversion events, purchase events, transaction values, and limited customer identifiers used for attribution and advertising measurement.

This information may be used to:

• Match conversions to advertisements;
• Measure advertising performance;
• Determine which campaigns generated leads or purchases;
• Improve advertising delivery and optimization;
• Train or improve advertising optimization systems; and
• Help advertising platforms identify the types of advertising interactions that are more likely to result in leads or customers.

We may also use advertising platform APIs to retrieve information relating to our own advertising accounts, including campaign spending, performance, and reporting information.

Information processed by an advertising platform may also be subject to that platform’s privacy policies and terms.

7. Sale and Sharing of Personal Information

We do not sell personal information to third parties for money.

However, privacy laws in certain states define terms such as “sale,” “sharing,” or “targeted advertising” broadly.

As a result, certain disclosures of online identifiers, website activity, advertising information, conversion information, or related personal data to advertising or analytics providers may be considered a “sale,” “sharing,” or processing for targeted advertising under some state privacy laws even when we do not receive money in exchange for the information.

Where applicable law provides a right to opt out of such processing, we will provide the rights required by that law.

8. When We Disclose Information

We may disclose personal information to the following categories of recipients:

Advertising Attribution and Analytics Providers

Including HYROS and other providers that help us measure advertising effectiveness, identify advertising sources, analyze customer journeys, attribute sales, and optimize campaigns.

Advertising Platforms

Including Meta and other advertising platforms we use to advertise our services, measure conversions, or optimize advertising.

Advertising and Marketing Agencies

Agencies or contractors working on behalf of Blinds Crafter may access information reasonably necessary to operate, analyze, manage, or improve our advertising and marketing.

Communications Providers

Including providers such as Twilio, which may process phone numbers and messaging information in connection with SMS or MMS communications.

Business Service Providers

Including CRM systems, website hosting providers, cloud infrastructure providers, scheduling systems, database providers, analytics providers, email providers, payment processors, and other vendors that help us operate our business.

Professional Advisors

We may disclose information to attorneys, accountants, consultants, insurers, or other professional advisors where reasonably necessary.

Legal Requirements and Protection of Rights

We may disclose information if reasonably necessary to comply with law, respond to a valid legal request, protect our rights or property, investigate fraud, protect safety, or defend against legal claims.

Business Transactions

Information may be transferred as part of a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction.

9. SMS and MMS Communications

When you submit a consultation or service request form and provide your phone number with the required SMS consent, you authorize Blinds Crafter to send you SMS or MMS communications related to the services you requested.

• Consultation scheduling;
• Appointment confirmations and reminders;
• Estimates and quotes;
• Customer service;
• Orders;
• Product status;
• Shipping and delivery;
• Installation appointments; and
• Other communications relating to services you request from us.

Messages may be transmitted using Twilio or another communications provider.

Message and data rates may apply depending on your mobile carrier and plan.

You may opt out of text messages by replying STOP to a message. You may receive a confirmation message acknowledging your opt-out.

Consent to receive marketing text messages, where applicable, is not a condition of purchasing our products or services.

Nothing in this Privacy Policy is intended to replace any additional consent disclosure that may be presented to you at the time you provide your telephone number.

10. Verbal Consent for Text Communications

When appropriate, customers who communicate with us by telephone or in person may be asked for permission before we send text messages.

For example, we may ask:

“Do we have your permission to send you text messages about your consultation, appointment confirmations, delivery updates, and installation details at the phone number you’ve provided? Message and data rates may apply. You can opt out at any time by replying STOP.”

Where applicable, we may record the customer’s consent, including the date and time it was provided.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide requested services;
• Maintain customer and transaction records;
• Maintain advertising attribution and business analytics;
• Comply with legal, tax, accounting, or regulatory obligations;
• Resolve disputes;
• Prevent fraud or abuse; and
• Establish, exercise, or defend legal claims.

Different categories of information may be retained for different periods.

When information is no longer reasonably necessary, we may delete, anonymize, or de-identify it, subject to applicable legal and business requirements.

If you submit a valid deletion request, we will process that request as required by applicable law. Where required, we will also take reasonable steps to instruct relevant service providers processing information on our behalf to process the request.

We may retain limited information when necessary to document and honor a deletion or opt-out request or where retention is otherwise permitted or required by law.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, destruction, loss, alteration, or disclosure.

However, no website, database, internet transmission, or information-storage system can be guaranteed to be completely secure.

13. Children’s Privacy

Our services are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13 in circumstances covered by the Children’s Online Privacy Protection Act.

If we learn that we have collected such information in violation of applicable law, we will take appropriate steps to delete it.

14. Your Privacy Rights

Depending on where you reside and the privacy laws applicable to Blinds Crafter’s processing of your information, you may have rights relating to your personal data.

These rights may include the right to:

• Confirm whether we process your personal information;
• Access certain personal information;
• Correct inaccurate information;
• Request deletion of certain personal information;
• Obtain a portable copy of certain information;
• Opt out of certain processing where required by applicable law; and
• Appeal a decision concerning a privacy request where applicable.

We may need to verify your identity before processing certain requests.

Privacy rights are subject to exceptions and limitations under applicable law.

15. Texas Privacy Rights and Advertising Opt-Out

This section applies to Texas residents.

Where the Texas Data Privacy and Security Act (“TDPSA”) applies to our processing, Texas residents may have the right to:

• Confirm whether we are processing their personal data and access that data;
• Correct inaccuracies;
• Request deletion of personal data;
• Obtain certain personal data in a portable format;
• Opt out of processing for targeted advertising;
• Opt out of the sale of personal data; and
• Opt out of certain profiling that produces legal or similarly significant effects.

Texas Advertising Opt-Out

Texas residents may request that we stop processing their personal data for targeted advertising or any activity legally considered a sale of personal data.

To submit a request, you may email:

yusuf@blindscrafter.com

Use the subject line:

Texas Privacy Request – Opt Out

Please provide sufficient information for us to identify the request and, where legally permitted or required, verify Texas residency.

Texas residents may also submit a request through our online privacy request mechanism:

Privacy Opt Out Form

Where applicable Texas law requires us to recognize an opt-out request submitted through an authorized agent, browser setting, extension, device setting, or other qualifying technology, we will process the request as required by applicable law.

Exercising a privacy right will not result in unlawful discrimination against you.

Texas Appeals

If we decline to take action on a request where the TDPSA provides a right to appeal, you may appeal our decision by contacting:

yusuf@blindscrafter.com

Use the subject line:

Texas Privacy Appeal

If an appeal is denied, we will provide information concerning how you may submit a complaint to the Texas Attorney General where required by law.

16. Privacy Rights in Other States

Residents of other U.S. states may have additional privacy rights where applicable state law applies to Blinds Crafter.

We will honor privacy rights required by applicable law, subject to applicable exceptions, verification requirements, and legal thresholds.

You may contact us regarding a privacy request using the contact information at the end of this Privacy Policy.

17. Third-Party Websites and Services

Our website and advertisements may interact with or contain links to services operated by third parties, including advertising platforms.

We do not control all data processing independently performed by third parties.

We encourage you to review the privacy policies of third-party services you use for information about their privacy practices.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our services;
• Our tracking or advertising technologies;
• Service providers;
• Business practices; or
• Applicable laws and regulations.

When we make changes, we will update the Effective Date at the top of this Privacy Policy.

If a change materially affects how we process personal information, we may provide additional notice where required by applicable law.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, you may contact us at:

Ironquad / Blinds Crafter

Email:

• yusuf@blindscrafter.com
• info@blindscrafter.com

For privacy requests, please include “Privacy Request” in the subject line.

Texas residents making an advertising opt-out request should use the subject line “Texas Privacy Request – Opt Out.”